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User is offline derTechniker 

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Posted 10 August 2012 - 09:05 AM (#1)

Critic on my logo


Hi guys,

Starting a new project, and i made a logo in Illustrator.

What do you think about it?

(also that is not the actual domain, but its related)

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User is online Hyde 

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Posted 10 August 2012 - 09:16 AM (#2)

I don't know, I can't help feeling that it looks a little old. Maybe it'll look different when into an actual design though...

Also, the hat is missing the little string thingy!
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User is offline derTechniker 

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Posted 10 August 2012 - 09:17 AM (#3)

View PostHyde, on 10 August 2012 - 09:16 AM, said:

I don't know, I can't help feeling that it looks a little old. Maybe it'll look different when into an actual design though...

Also, the hat is missing the little string thingy!



little string thingy is missing cause i tried 5 hours without getting it to look good in ANY way :P
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User is offline Koen 

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Posted 10 August 2012 - 09:19 AM (#4)

I like what you did graphic-wise, it looks great! One small point is the contrast between the dark and lighter spots on the hat. The dark ends of the gradients are actually pure #000, which is way too dark, I'd make them a bit ligher.

But, I'm not sure how well this would go as a logo.. Users won't think of your brand when they see one of those hats, they'll think of one of those hats instead :P I suggest making it more recognizable. The font isn't too great either, it's rather playful and for a teaching website like that, you probably want to use a font that's more serious.

Anyways, for a developer, that's some great graphic work you did there!
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User is offline derTechniker 

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Posted 10 August 2012 - 09:25 AM (#5)

View PostKoen, on 10 August 2012 - 09:19 AM, said:

I like what you did graphic-wise, it looks great! One small point is the contrast between the dark and lighter spots on the hat. The dark ends of the gradients are actually pure #000, which is way too dark, I'd make them a bit ligher.

But, I'm not sure how well this would go as a logo.. Users won't think of your brand when they see one of those hats, they'll think of one of those hats instead :P I suggest making it more recognizable. The font isn't too great either, it's rather playful and for a teaching website like that, you probably want to use a font that's more serious.

Anyways, for a developer, that's some great graphic work you did there!



Thanks for your input koen. Hmm i thought it would be a good logo. I actual didn't have a different idea either.
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User is online Hyde 

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Posted 10 August 2012 - 09:30 AM (#6)

Probably useless, but I just remembered a website which uses a similar logo : http://www.siteduzero.com/ (in case you want some reference)
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User is offline Koen 

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Posted 10 August 2012 - 09:44 AM (#7)

View PostderTechniker, on 10 August 2012 - 09:25 AM, said:

Thanks for your input koen. Hmm i thought it would be a good logo. I actual didn't have a different idea either.

I wanted to post some ideas, but couldn't come up with any. Maybe you could try simplifying it?
Before you think about scrapping the idea though, wait for some more replies, my opinion might just be the wrong one :P
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User is offline TheEmpty 

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Posted 10 August 2012 - 10:00 AM (#8)

The shading seems a bit off and the overall image feels very un-natural. You should probably make it more realistic or more cartoonie.
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User is offline iCyan 

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Posted 10 August 2012 - 12:13 PM (#9)

As Koen mentioned, the fade to solid black is a bit stark. A technique that I've been using lately is to use a really dark blue as a replacement for black. Also, might me a good idea to establish a specific light source and then imagine how the shading would work around that. Good work so far!
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User is offline arronhunt 

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Posted 10 August 2012 - 12:17 PM (#10)

Good points have been brought up!

Something to do when creating a logo is to write down just a single line mission statement for the company or brand. It can be something simple like "Deliver unique products to customers using only opensource software". Think of unique ideas or symbols that go along with that. In this example key words are products and opensource. If I was to design a logo for that company, I would probably incorporate some kind of box or package (representing products) with maybe a penguin or something (linking it to linux which is a good example of opensource). I'm not sure what your company is/does. At first glance I think teaching and porn (the two x's make me think porn even though its represented by three).

In your logo you have a classic graduation cap to represent education, and the word teaching. From that I can deduce that the company has something to do with education. But thats all I know. There is nothing that explains to me what the company does, what services it provides...nothing. It is too generic. The visual language used here is practically non-existant. The hat is a great way to symbolize education, but it isn't memorable. There isn't anything unique about this hat, compared to the many others in the world. If the Apple logo was just a trace of a picture of an apple, it wouldn't be instantly recognizable. But Rob Janoff perfected it. Made it geometrically pleasant, added a small bit of personality with the bite taken out of the right side. Check out the complexity and effort put into it below.

Posted Image

The typography is also something that should have more thought into it. School is meant to be a profesional environment, but your type face is very cartoony. The color blue doesn't connect it to the hat illustration, making me think the color and placement was just randomly chosen with no regard to design.

Edit: Forgot to mention this (iCyan just did) there is no apparent light source. The gradients on the flat part don't match the lighting of the lower piece.
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User is offline SapporoGuy 

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Posted 10 August 2012 - 01:15 PM (#11)

The cap part not the board seems to a bit big. (Board to forehead distance.)

Throw the tassel to the back.

Try a varsity font.

As for the logo to company idea, of your doing alumni services then you are on the right track. If your doing pre-graduation services then I'd go with Arron's suggestions and work out more about your company is going to do. pencils, erasers, books, black boards, apples are typical education images.
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User is offline derTechniker 

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Posted 10 August 2012 - 02:13 PM (#12)

Oh ohmoh! Wait a second guys. Its not actually a schoolmthing! Its a site about wordpress. But i see the logo is not clear enought. I first wanted to put the WP logo on the hat, but I'm not alowed to.

Otherwise thanks for your informative posts. I will reply to them when on a pc
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User is offline derTechniker 

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Posted 11 August 2012 - 01:49 AM (#13)

Okay I'm now on my pc.


@Arron

Thank you for your input. To make clear what my thoughts where:

The site will be about teaching wordpress. For beginners, programmers etc. Tutorials and so on. While the Font really may be made without much thought (i really don't get this font stuff), the color is actually not. In the color of the font i did put in some thoughts, and it's this exactly blue, because it's the blue of the WordPress logo. As said, i wanted to include the WP logo into the hat, but because of trademark, I'm not allowed to.

I can totally see that this logo is not recognizable. I thought it would be a GREAT idea at first, now after your comments i see it's not that great actually. On the other hand, i rally do not have better ideas. When it comes to graphics, I'm just as creative as a turtle is dedicated to speedracing.

Anyway, If I'm allowed i would post a request in here - If there is anyone out there who wants to give the logo, plus the design a shot i would be thankfull. I have basic ideas on how i want the design look like (from my uncreative head, dunno if it's that great of an idea in real life then), and if anyone wants to give it a shot who is really good at graphics, I can write it down/make a small images with lines how I someone like it to be. My budget is very, very limited at the moment and i have $50 on PayPal. While i know a real designer doesn't even open up photoshop for this amount of money, thats all i can give at the very moment. Could pay another 100$ in a month or so if needed.
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User is offline SapporoGuy 

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Posted 11 August 2012 - 03:30 AM (#14)

Totally understand how you feel :(

You can go about this different ways:
1.) find something you like --- another site, then go from there
2.) be totally original and yet still ending up with the confines of WP themes

Either way, no problem!

As for you ideas, jot them down and scan them. If not, use paint (what ever graphics app you have) and draw some lines and add text to explain what you're thinking!

Write a list of words that fit your overall image of what you're going to do, basically what Arron said.

And 3-4 colors for your site.

Either the name of your site should prevail over your logo! The NAND could be the logo too!

How about a bookmark hanging from the top left? Have your site name and then a catch phrase ... "Wordpress; Tips, Tricks, and Tutorials"
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Posted 13 August 2012 - 01:56 PM (#15)

Anyone wanna help?
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User is offline iCyan 

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Posted 13 August 2012 - 10:55 PM (#16)

If no one's taken it up, I'd like to have a go at it.
Let me know and I'll get started.
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User is offline derTechniker 

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Posted 14 August 2012 - 11:17 AM (#17)

View PostiCyan, on 13 August 2012 - 10:55 PM, said:

If no one's taken it up, I'd like to have a go at it.
Let me know and I'll get started.



Sure thing! I would love you to see if you can get something really nice! I'll send you an pm when i have a mockup of how i want the design to be. (Or i found a sample design)

For the logo i really have no idea. I think it would be nice to have the official wordpress color somwhere which is CMYK 97, 44, 26, 3

also, logo as a vector would be really nice!
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